The art of real estate staging – Irvine Real Estate – Irvine Homes for Sale

by Robert Mack on December 22, 2010

in Latest News, Sellers

Don (“The Godfather”) Corleone’s philosophy is a familiar mantra among real estate home stagers. “Staging is for the public, while decorating is personal, “ says Betsy Konaxis of BK Classic Collections/Home Stagers in Beverly.

Successful home goods and furniture stores like Pottery Barn and Crate and Barrel exemplify the “art” of staging. “They appeal to the masses and they are doing it well,” says Konaxis.

Paula Gaull of New Leaf Redesign in Marblehead agrees. “Staging is preparing a house for the market so that it sells faster,” she says. “Once a house is on the market, sellers should think of it as a product.”

“You’re not selling your home, you’re selling your house,” adds Konaxis.

Admittedly, thinking of the family home as a commodity is difficult, but when sellers opt in and embrace the concept, the results are usually positive, i.e., the house sells faster. According to a national trade association, the Real Estate Staging Association, in 2009, the national average days on market for homes that were not staged was 175, as compared to 36 days for staged homes.

via wickedlocal.com for the complete article

Check out this article on the benefits and the art of home staging! How a simple staging technique can mean the difference between your home being on the market for 6 months compared to 1 month! Highlight the areas of your home to potential buyers by creating a warm and welcoming living space!

Posted on Irvine Orange County Real Estate Market News

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